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The U's Rivals
at 16:48 5 Sep 2022

I am a student at Loughborough University working in collaboration with the University of Massachusetts, to help research rivalries in the English Football League. The Know Rivalry project is seeking to learn more about the psychological, cultural and commercial effects of football rivalries in the UK.

The views of U's fans could be used to support the marketing and broadcasting of the club, especially in the build-up to games against rivals. At the moment we're focusing on who you view as your rivals in League 2 and above, so Southend couldn't be selected as a rival for example. However, your views on other EFL clubs would be recognised and provide data on what games Colchester fans look forward to most.

As an AFC Wimbledon fan, I am pleased to have been given the task of collecting data on League 2 clubs this season and it would be greatly appreciated if you could share your views using the following link: https://umassamherst.co1.qualtrics.com/jfe/form/SV_3FdJ8eN2EgFCfCB?collID=10&

Feel free to ask any questions.
Thanks, Jude.

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Rochdale's EFL Rivals
at 15:59 5 Sep 2022

I am a student at Loughborough University working in collaboration with the University of Massachusetts, to help research rivalries in the English Football League. The Know Rivalry project is seeking to learn more about the psychological, cultural and commercial effects of football rivalries in the UK.

The views of Rochdale fans could be used to support the marketing and broadcasting of the club, especially in the build-up to games against rivals. At the moment we're focusing on who you view as your rivals in League 2 and above, so Oldham couldn't be selected as a rival for example. However, your views on other EFL clubs would be recognised and provide data on what games Rochdale fans look forward to most.

As an AFC Wimbledon fan, I am pleased to have been given the task of collecting data on League 2 clubs this season and it would be greatly appreciated if you could share your views using the following link: http://umassamherst.co1.qualtrics.com/jfe/form/SV_3FdJ8eN2EgFCfCB?collID=10&

Feel free to ask any questions.
Thanks, Jude.

[Post edited 5 Sep 2022 16:00]

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