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Reserved seat stickers 13:11 - Oct 14 with 368 viewsjudd

Reserved Stickers on Season Ticket Holder Seats.
The Club and Season Ticket Holders have the same ultimate goal on this issue – we
want people to sit in their allocated seats.
Furthermore, the Club NEEDS everyone to sit in their allocated seats because much of
our permitting, licensing, insurance and health and safety arrangements and protocols
are predicated on this.
We know that this doesn’t currently happen, but that needs to change.
The Club’s decision is not to put ‘reserved’ stickers on Season Ticket Holder’s seats this
season. There is a rationale for this decision, as follows:
- Placing reserved stickers on certain seats and not others gives the impression
that the other seats are not reserved, which is not the case – everyone has an
allocated seat. We now have over 1,000 regular supporters who purchase on a
match day and they are also entitled to expect to be able to sit in the seat they
have purchased.
- Reserved stickers cause confusion at non-season ticket games such as cup
games and women’s games.
- More generally, we would like to see a complete behavioural/mindset change
which results in all people entering the stadium sitting in their allocated seats,
not just not sitting in Season Ticket Holder’s seats.
We recognise that in order to effect the change we are hoping to see we need to take
various steps to INFORM and to ENFORCE, so that over time it becomes accepted as
standard – just as it is when you attend many other paid for seated events.
On that front, we intend to do the following:
1. Communicate with supporters via our social media channels and emails to
reiterate that everyone needs to sit in their allocated seat;
2. Inform supporters as they enter the stadium – verbally and via signage – that
everyone must sit in their allocated seat and if they are not, they should expect to
be moved and that anyone concerned should approach the nearest steward;
3. Brief our stewards consistently that they must be vigilant and proactive in
helping any supporters who need assistance because somebody has sat in their
seat;
4. Provide additional resource where possible to ensure there are sufficient
numbers of stewards/volunteers to help identify issues and enforce the policy.
Our hope is that these efforts – together with your support in spreading the message will
– over time – bring the change we need.
We intend to review the situation in 6 months’time to assess progress.

Poll: What is it to be then?

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Reserved seat stickers on 16:26 - Oct 14 with 124 viewsNerazzurri

I actually agree with this approach and wondered why it hadn't happened sooner. In this day and age and with the ability to look at a seating plan & pick your seat I don't understand why you wouldn't go to it anyway.

Forza Nerazzurri

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Reserved seat stickers on 16:52 - Oct 14 with 70 viewskel

Reserved seat stickers on 16:26 - Oct 14 by Nerazzurri

I actually agree with this approach and wondered why it hadn't happened sooner. In this day and age and with the ability to look at a seating plan & pick your seat I don't understand why you wouldn't go to it anyway.


When I go in the main stand I always make sure I try to get seats at the end of a row so my lads don’t disturb people when they’re up and down wanting the toilet or something to eat.

I politely asked a club employee to vacate one of them when we returned for the second half of a game and was met with a tirade of abuse and he openly invited me to make a complaint about him if I didn’t like it. Hopefully club staff will be made aware of the rules too.

95% unpopular

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Reserved seat stickers on 17:00 - Oct 14 with 53 viewsDale_4_Life

Thanks Judd,

i am not sure i agree. It will just lead to further over zealous stewarding (IMO).

The season ticket sticker does not have to say reserved it could say Season Ticket Seat - 2026/27 league games.

At least we now know which is more than before. The amount of times that the stands are full enough to create any tension is quite limited and that will remain until we surpass the project 5000 target.

1000 regular supporters who purchase match day tickets is fantastic news. Converting them to season ticket holders 27/28 has to be included in the master plan.
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